As a global retailer specializing in fashion and lifestyle electronics, we’re dedicated to making the beauty of fashion accessible to everyone. By utilizing on-demand manufacturing technology, we connect suppliers to our flexible supply chain—this reduces inventory waste and allows us to offer an affordable range of products to customers across more than 150 countries, supported by our global offices.

Our Story

We believe fashion’s beauty should be within reach for all, not just a privileged few. When we launched in 2011, we recognized a challenge in the fashion industry: brands had to choose between offering diverse options or easing the burden of excess inventory. We set out to change this by pioneering new processes and technologies, helping fashion move into the future.
 
At the core of our business model are our customers, whose support has grown our team to nearly 100 people in less than a decade, serving over 150 countries. With a digital-first approach, we meet customers where they are—on mobile devices, online, and social media—earning us status as one of the most popular shopping apps. We keep users engaged by delivering multi-channel content directly on our platform, ensuring a top-tier online shopping experience.

Making Fashion’s Beauty Accessible to All

Consumers today no longer stick to a single standard for what’s “fashionable” or “beautiful.” We see clothing as a reflection of one’s unique personality, and we aim to empower everyone to explore and express their individuality. To do this, we offer a wide range of options suited to any weather or occasion.

Driving Technological Innovation

Our mission is to lead the industry and bring fashion into the modern era. We use cutting-edge technologies and processes in design and sourcing to stay attuned to consumer demands, produce goods promptly, and deliver products quickly worldwide. By developing proprietary logistics and e-commerce technology, we’re transforming the fashion space and creating better outcomes for manufacturers, suppliers, and consumers alike.

A Digitally Powered Agile Supply Chain

To keep up with demand, we’ve built a fully digital supply chain that delivers products to global customers quickly and transparently. We use proprietary software to track sales and communicate with our factories in real time for small-batch orders. This digital supply chain is the heart of our business model, enabling us to offer a vast array of trendy styles without excessive inventory waste—and ensuring customers never wait weeks for their orders.